The first "onlive" sale case
With a simple animations combined with footage of the key moments of the campaign we built a piece that explains the jury and the public in general how we created the first “onlive” sale in the world.
The Request
To rebuild the case to be submitted in advertising festivals around the world. It needed to catch the attention of the jury explaining the work behind the campaign in a simple and fun way.
To rebuild the case to be submitted in advertising festivals around the world. It needed to catch the attention of the jury explaining the work behind the campaign in a simple and fun way.
The Case
With a simple animations combined with footage of the key moments of the campaign we built a piece that explains the jury and the public in general how we created the first “onlive” sale in the world.
With a simple animations combined with footage of the key moments of the campaign we built a piece that explains the jury and the public in general how we created the first “onlive” sale in the world.
The long version:
The short version:
The website
We designed a landing page to share it with the festivals where the case was submitted in. The landing page had the description, the long and short video, the piece it self meaning the chapter where the selling took place and collaterals such as the teasers previous the launch of the campaign.
The results
TOP TEN P&M AWARD
Revista P&M Colombia
February 2015
Gold with the Best Digital Strategy
Revista P&M Colombia
February 2015
Gold with the Best Digital Strategy
OJO DE IBEROAMÉRICA 2014
LatinSpots
November 2014
Gold in the "Ojo Interactivo" category (Interactive: e-Commerce)
Gold in the "Tercer Ojo" category
Shortlist in the "Ojo Directo" category (Direct Marketing)
Shortlist in the "Ojo Interactivo" category (Interactive: Branded Content)
LatinSpots
November 2014
Gold in the "Ojo Interactivo" category (Interactive: e-Commerce)
Gold in the "Tercer Ojo" category
Shortlist in the "Ojo Directo" category (Direct Marketing)
Shortlist in the "Ojo Interactivo" category (Interactive: Branded Content)
III PREMIOS IBEROAMERICANOS DE SOCIAL MEDIA 2014
CONGRESO IBEROAMERICANO DE SOCIAL MEDIA
October 2014
Gold in Best content marketing strategy or action
CONGRESO IBEROAMERICANO DE SOCIAL MEDIA
October 2014
Gold in Best content marketing strategy or action
FESTIVAL EL DORADO 2014
September 2014
Grand Prix in the Direct category
Grand Prix in the Cyber category
Gold in the Media category
Gold in the Promo & Activation category
September 2014
Grand Prix in the Direct category
Grand Prix in the Cyber category
Gold in the Media category
Gold in the Promo & Activation category
CANNES LIONS 2014
June 2014
Shortlist in the Media category
Shortlist in the Promo and Activation category
June 2014
Shortlist in the Media category
Shortlist in the Promo and Activation category
EFFIE AWARDS COLOMBIA 2014
EFFIE WORLDWIDE
May 2014
Bronze award in Great Media Idea category
Bronze award in Online products and/or services category
EFFIE WORLDWIDE
May 2014
Bronze award in Great Media Idea category
Bronze award in Online products and/or services category