Sustainability + Business
On the 8th and the 10th May at the IED Barcelona, the old clichés were discarded regarding companies’ feasibility and sustainable products to strengthen the value and positioning of new business innovation models which combine with excellence, design, sustainability and business. So they asked me to design a communication for this event.
Concept
From the 8th and 10th of May 2012, Actiu Santa & Cole, Hostal Empúries and La Vinyeta introduced their new business model at the IED Barcelona. The aim of the conference was to strengthen the value of the new business model, which combined themes of excellence, design, sustainability and business using the 3P concept: People, planet and profit.
For this reason, I decided to create a 3D “sculpture” that described how the elements of the 3P concept can be held together in a perfect balance. This highlighted the importance of using all three elements in order to maintain a sustainable business.
IED liked both options and decided to print the light poster for flyers and the dark poster for banners.
