HTC - GPS enabled
HTC launched a range of smartphones with one key USP: all of them were GPS enabled. Here's a campaign that effectively demonstrates the power of GPS in print
HTC was one of the first few handset ranges to introduce GPS technology in all devices.
Therefore, the brand's mission was to raise awareness on this new feature by showing people exactly how it works. Rather than run a traditional print ad to communicate the feature – we ran a series of small, cost-effective ads that brought the GPS function to life in print media.
Therefore, the brand's mission was to raise awareness on this new feature by showing people exactly how it works. Rather than run a traditional print ad to communicate the feature – we ran a series of small, cost-effective ads that brought the GPS function to life in print media.
