Adidas - Breast Cancer Awareness
To show our solidarity, but also stay true to the brand, we will create a version of Breast Cancer Awareness’ pink ribbon, with a simple twist. The message will focus on the fact that Breast Cancer should be something women think about all year round: Breast Cancer Awareness doesn’t end in October. Make sure to do self-exams regularly.
Brief
The month of Breast Cancer awareness is almost over
and we don't want to miss the chance to connect with our
and we don't want to miss the chance to connect with our
audience by encouraging them to be part of this good cause.
Idea
To show our solidarity, but also stay true to the brand,
we will create a version of Breast Cancer Awareness’
pink ribbon, with a simple twist.
The message will focus on the fact that Breast Cancer
should be something women think about all year round:
"Breast Cancer Awareness doesn’t end in October.
Make sure to do self-exams regularly."
Moodboard
Sketch
Making of
